The site re35.net says, “The RE-35 cartridge replaces the film in your classic analog 35-mm camera. Set the ISO to 400 and your done – your camera will now take high quality digital pictures.”
This would be great, if it’s true, though a search for “Flexisensor” and patent turned up only a device from 1998 for monitoring blood oxygen saturation.
The site re35.net posts this disclaimer:
“THE BAD NEWS:
Some things are too good to be true!
Re-35 does not really exist. We (the design company Rogge & Pott) created Re-35 as an exercise in identity-design. We invented the “product” because it was something, that we had wished for for a long time (as many others).
We launched the website and sent out “press releases” on April first – thinking, that the date would make clear, that Re35 is just wishful thinking – a classic April Fools Prank!
A lot of people didn’t hear about Re-35 until after April first, so we added this disclaimer”
Since it was an April Fool’s joke, maybe they should have put up the disclaimer a little sooner.
(Photo courtesy re35.net)